THE CUSTOM MUSIC SOLUTION

Music Direction provides custom music to experience-conscious retailers across North America. We believe that music can be used as an effective marketing tool. The strategic selection of music can help communicate and strengthen your brand’s identity. The right music at the right time can influence consumer behaviour and increase your sales.

AUDIO BRANDING

Audio Branding is the strategic selection of music to reinforce brand identity. Branding through music is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound.

With a constantly growing market, companies are now looking to differentiate themselves from the competition by engaging with their customers on a deeper level by conveying a brand essence, or personality. Music Direction is the ultimate custom music solution.

PROFILE DESIGN

CONSULTATION

On site visit with your marketing team to discuss your brand. This includes: mission statement, brand values, target market, customer demographic, interior design and overall aesthetic.

DAILY DYNAMICS

An examination of your daily dynamics, including ‘Day Parts’ or ‘Energy Levels”. Based on the nature of your business we determine the best format for your playlists: Lunch, Dinner, Drinks or Cool, Warm, Hot.

CLIENT LOGIN

An online profile page is created including an overview of your brand, photos of your venue and playlist details. All of this information is explored as we strategically select Sample Tracks to communicate and reinforce your brand identity.Your thumbs up/down feedback on the Sample Tracks will influence the further development of your 60 hour custom Audio Profile.

PROFILE UPDATES

THUMBS UP / DOWN

Each month an email is sent with a link to your Profile Page to review the new Sample Tracks. Your thumbs up/down feedback will influence your monthly update.

SAMPLES & FEEDBACK

Throughout the month, your staff are encouraged to provide thumbs up/down feedback from the MD Player touch screen. A report of this feedback is considered as we select new for the update.

MONTHLY UPDATE

Each month your Audio Profile is replenished with 20 hours of new music, maintaining a 60 hour custom music profile.

FEATURES & BENEFITS

CUSTOM AUDIO BRANDING

Music Direction works with you to understand your brand and target market. Our professional Music Directors handpick each track to ensure your music strengthens relationships with your customers and increase sales.

TOUCH SCREEN INTERFACE

Our 7” touch screen interface provides information about the music you’re hearing. When the music is this good, you can expect your customers to ask about it. The info on the screen gives the staff the opportunity to answer these questions and make a cultural connection with your customers.

LIVE CUSTOMER SERVICE

Fast, effective service is critical in developing lasting relationships with clients, which is why we’re available 24/7 to meet your needs.

UNLIMITED MUSIC LIBRARY

Music Direction works with a variety of leading DJs and music professionals to ensure that you are always getting the best music available; be it the newest indie favorite or the mainstream hits.

NO CONTRACTS

Unlike other music providers, Music Direction has a no contract policy. We believe the benefits of our service speak for itself; you can cancel your service at any time with no penalties.

FEEDBACK REPORTING

We are big fans of feedback, which is why we’ve created so many opportunities to comment. Floor staff can provide valuable insight on the effectiveness of your Audio Profile. Our feedback reporting system allows them to provide instant feedback about the positive or negative effect of the music at the push of a button.